Susanne Moser has a new research article out in the newest (and paywalled) edition of a Wiley Interdisciplinary Reviews (WIREs) journal focused on climate change (Vol. 5 Issue 2).
Communicating adaptation to climate change: The art and science of public engagement when climate change comes home (DOI: 10.1002/wcc.276) brings together an analysis on climate change adaptation language used in public policy, practice, and the news media. Scholarship on place attachment and place identity "are of particular relevance" to engaging various groups regarding climate change adaptation, as Moser suggests in the abstract:
Insights from the literature on place attachment and place identity are of particular relevance to public engagement on adaptation as it goes a long way toward explaining the quality of the adaptation debate to date while offering promising opportunities for dialogue.
Moser has her own research and consulting business in Santa Cruz, CA, and is also affiliated with the Woods Institute for the Environment of Stanford University. Along with co-author Lisa Dilling, Moser published Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change (Cambridge University Press) in 2007. More recently, Moser and co-editor Max Boykoff (University of Colorado-Boulder) published Successful Adaptation to Climate Change (2013, Routledge).
Showing posts with label public opinion. Show all posts
Showing posts with label public opinion. Show all posts
17 February 2014
03 December 2012
Bioenergy, Place, and Communication Power
We covered so much ground at the recent Bioenergy Futures workshop that it is hard to summarize. There were "scribes" attending and note-taking throughout the meeting who will contribute their notes to an eventual white paper summarizing the three-day workshop. I look forward to that. In the meantime, however, I offer a few thoughts... incomplete as they may be.
Sustainable bioenergy (bioE) is a robust topic. What is sustainbility? What is bioenergy? Where does the development of bioE fit within the larger picture of energy consumption worldwide? At what scale is it appropriate to think about bioE as related to other non-fossil-fuel energy (wind, solar, wave, etc.)? These are all questions that came up repeatedly among this diverse group of about 50 participants with backgrounds from sociology and law to physical and natural sciences to university extension and industry.
In some ways, all energy (like all politics) is local. When we flip on the lightswitch at home, we expect that a light comes on. But what about people who have no electricity? There are millions in the world without regular or even any steady supply of electricity. Who speaks for those disenfranchised voices and how do the elements of power play out in the politics of energy production and consumption? If there seems to be more questions than answers here, you're right. From a roomfull of (mostly) academics, questions were often met with more questions rather than solid answers. But progress was made.
Macro- and micro-scale differences must be taken into account when discussing energy systems, that much is clear. It is difficult to effectively communication about a topic as big as energy across these scales, however. Generally, pick one "level" and stick with it. When the dialogue changes, adjust the assumptions about scale, from local to global. There are many assumptions taken for granted and most conversations would be better served if basic assumptions were laid bare at the outset.
There is the general "public" consisting of many mini-publics. These segments of the population change across cultures and subcultures and, with that change, may come various understandings (and meanings) associated with different language use or context. An ongoing effort to recognize these differences is helpful. Scale and audience are two primary 'agreements' that need to be acknowledged before moving into any in-depth dialogue, no matter what the new technology may be. What I mean by that is know who you're audience is and be specific and transparent about what level or scale is being addressed.
Bioenergy, as a set of new technologies trying to loosen the death-grip of carbon-based fossil fuels, is still a topic (or set of topics) where public opinion is forming. I mentioned this is the previous post. When uncertainty is high and opinions still forming, normative information can be part of a powerful feedback loop. What do the experts think? How do communities (rural and urban) view project development? How does the energy history of an area (of failure, resistance, and/or success) influence short- and long-term perceptions of risk and/or benefits? Who controls the dialogue and how much public participation is expected or desired? New energy developments need to take these questions into account in order to avoid what seem like common pitfalls.
One metaphor for sustainability is a three-legged stool consisting of social, environmental, and economic concerns. These are the "Three P's" of People, Planet and Profits that must be included in any sustainable outcome. When mass media frames come into being, such as the "food vs. fuel" dichotomy of the corn ethanol debate, conversations get oversimiplified into either-or dualities. This is not productive. The food vs. fuel 'thing' is an adequate question to raise but an oversimplification where other potential parts of the conversation get left out.
It takes a village to generate success. The value of group gatherings such as the Bioenergy Futures workshop is that the multiple strands of conversation included topics that were much different (given the different professional lenses avaiable) than the conversation that would have happened if it were "just" social scientists or "just" economists or "just" natural scientists, etc.. As mentioned above, the multiple conversations will be synthesized into an informative white paper (meaning, more-or-less, an academic paper but one not published in a peer-reviewed journal). It will be interesting to see how these ideas develop and bear fruit in the coming year.
Questions/comments on my scattershot recap? Leave a comment... let the dialogue continue.
Sustainable bioenergy (bioE) is a robust topic. What is sustainbility? What is bioenergy? Where does the development of bioE fit within the larger picture of energy consumption worldwide? At what scale is it appropriate to think about bioE as related to other non-fossil-fuel energy (wind, solar, wave, etc.)? These are all questions that came up repeatedly among this diverse group of about 50 participants with backgrounds from sociology and law to physical and natural sciences to university extension and industry.
In some ways, all energy (like all politics) is local. When we flip on the lightswitch at home, we expect that a light comes on. But what about people who have no electricity? There are millions in the world without regular or even any steady supply of electricity. Who speaks for those disenfranchised voices and how do the elements of power play out in the politics of energy production and consumption? If there seems to be more questions than answers here, you're right. From a roomfull of (mostly) academics, questions were often met with more questions rather than solid answers. But progress was made.
Macro- and micro-scale differences must be taken into account when discussing energy systems, that much is clear. It is difficult to effectively communication about a topic as big as energy across these scales, however. Generally, pick one "level" and stick with it. When the dialogue changes, adjust the assumptions about scale, from local to global. There are many assumptions taken for granted and most conversations would be better served if basic assumptions were laid bare at the outset.
There is the general "public" consisting of many mini-publics. These segments of the population change across cultures and subcultures and, with that change, may come various understandings (and meanings) associated with different language use or context. An ongoing effort to recognize these differences is helpful. Scale and audience are two primary 'agreements' that need to be acknowledged before moving into any in-depth dialogue, no matter what the new technology may be. What I mean by that is know who you're audience is and be specific and transparent about what level or scale is being addressed.
Bioenergy, as a set of new technologies trying to loosen the death-grip of carbon-based fossil fuels, is still a topic (or set of topics) where public opinion is forming. I mentioned this is the previous post. When uncertainty is high and opinions still forming, normative information can be part of a powerful feedback loop. What do the experts think? How do communities (rural and urban) view project development? How does the energy history of an area (of failure, resistance, and/or success) influence short- and long-term perceptions of risk and/or benefits? Who controls the dialogue and how much public participation is expected or desired? New energy developments need to take these questions into account in order to avoid what seem like common pitfalls.
One metaphor for sustainability is a three-legged stool consisting of social, environmental, and economic concerns. These are the "Three P's" of People, Planet and Profits that must be included in any sustainable outcome. When mass media frames come into being, such as the "food vs. fuel" dichotomy of the corn ethanol debate, conversations get oversimiplified into either-or dualities. This is not productive. The food vs. fuel 'thing' is an adequate question to raise but an oversimplification where other potential parts of the conversation get left out.
It takes a village to generate success. The value of group gatherings such as the Bioenergy Futures workshop is that the multiple strands of conversation included topics that were much different (given the different professional lenses avaiable) than the conversation that would have happened if it were "just" social scientists or "just" economists or "just" natural scientists, etc.. As mentioned above, the multiple conversations will be synthesized into an informative white paper (meaning, more-or-less, an academic paper but one not published in a peer-reviewed journal). It will be interesting to see how these ideas develop and bear fruit in the coming year.
Questions/comments on my scattershot recap? Leave a comment... let the dialogue continue.
15 April 2012
Sacred Headwaters, BC
Orion Magazine has a short but powerful slide show of images from Sacred Headwaters, British Columbia. The inherent beauty of this remote and relatively unexplored region is being threatened by powerful forces supporting natural resource extraction. What makes a place worth protecting? Should resource extraction be allowed under minimal-impact agreements? How will awareness campaigns help (or hurt) the critical aspects of public opinion formation?
The site Water Canada, from which I borrowed the above photo, also explains some of the issues surrounding the Sacred Headwaters area, including quotes from National Geographic's Explorer-in-Residence, Wade Davis.
11 September 2011
"Rapid Issue Tracking" of Media and Public Opinion
An example of the type of research that is both of my interest area and within the reaches of my developing skill set is also one that I had never heard of until today. And, AND, it is part of a U.S. Forest Service initiative out of the Northern Research Station (NRS) outpost in Evanston, IL. Happy to see some USFS innovation! This endeavor has both a potential multi-region focus as well as, seemingly, an ability to tease out geographic intricacies of the give-and-take between media reporting and public discussion.
Rapid Issue Tracking: Taking the Pulse of Media Attention and Public Discussion is the long title. As the USFS is wont to do, it will no doubt be acronymized to RIT or TPMAPD or something worse. No, acronymized was not a real word until today, either.
But I think the folks at NRS are on to something. In an age of engagement rather than top-down governmental "expert driven" heavy-handedness, this is both an inventive and timely endeavor. It triangulates data from a variety of sources, including social media, to make sure station leadership is aware of the "pulse" of public opinion on various issues. As the NRS describes it, there are five basic steps in Rapid Issue Tracking:
Rapid Issue Tracking: Taking the Pulse of Media Attention and Public Discussion is the long title. As the USFS is wont to do, it will no doubt be acronymized to RIT or TPMAPD or something worse. No, acronymized was not a real word until today, either.
But I think the folks at NRS are on to something. In an age of engagement rather than top-down governmental "expert driven" heavy-handedness, this is both an inventive and timely endeavor. It triangulates data from a variety of sources, including social media, to make sure station leadership is aware of the "pulse" of public opinion on various issues. As the NRS describes it, there are five basic steps in Rapid Issue Tracking:
- Define the problem or issue including timing, geographic focus, interested parties, and types of messages that are relevant. In addition, identify any budget issues or constraints related to carrying out the data analysis.
- Identify appropriate online news sources. For some issues, specialized news sources may be included.
- Develop search terms and download stories. In identifying search terms, it is especially important to use non-technical language when appropriate in order to capture articles or references that use plain language.
- Analyze the textual data. This is the most labor-intensive step even when commercial software is used to facilitate the process.
- Present the findings. In most cases, a presentation or short report that summarizes the findings is expected.
Subscribe to:
Posts (Atom)